One thing’s for sure: Cork Walgreen REALLY knew how to sell.
In one of our previous posts, we talked about how Walgreen’s Drugstores figured out how to sell more stuff and become one of the top-performing stocks in the last forty years in the process, beating Intel, GE and Cisco! Their formula for success was simple: have the best, most convenient drugstores, with a high profit per customer visit. A simple formula, no doubt and that‘s the formula for creating the single most successful company in terms of market return in the past forty years.
What Walgreens did is what you as a sales manager must do as well. If you are to fully distinguish yourself from the competition just like Cork Walgreen, then you’ll need to think about what you can be the best in the world at – and then funnel all your energies into pursuing that one thing. Figure out what one thing you do better than anyone else and teach that one thing to your salespeople over and over and over again. Continue reading