Sales Management Leadership Basics: “The Law Of Reciprocity”
Monday, February 8th, 2010
The Law of Reciprocity states, “If you do something nice for someone, human nature dictates that the recipient will feel compelled to do something nice for you in return.”
The philosopher Confucius simplified it when he said, “Do unto others what you want others to do unto you.” This second definition is very important.
Selling is a two-way relationship. The same applies to managing a sales team. If the team wants to be able to grow beyond what it started out with, it needs to surrender under the guidance of its sales manager. If the sales manager wants to earn the respect of the team, he needs to work hard and earn his sales people’s trust one brick at a time.
I know this much is true: that the Law of Reciprocity is essential to a career in sales. (more…)


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