Top sales managers agree that solid sales coaching makes a huge difference between a good and a bad sales quarter. Spending time coaching your sales people is worthwhile, it’s time well-spent, and if your sales managers are spending more time poring over spreadsheets and not coaching their reps, then you need to change your priorities.

What the real top sales managers don’t agree about, however—is how to best go about doing it. It seems everyone has their own opinion of sales coaching.

This difference in opinion and coaching styles has led to a number of useless tips floating around the industry – what top sales managers like to call “sales coaching myths”. Over the next couple of articles we’ll be discussing the different sales coaching myths – so your sales managers can avoid sales coaching mistakes that have the reverse and sometimes debilitating effects.

So without further ado, let’s get on with the show… (more…)

I used to work for a company that tried to change me into someone I just was not. In an interview, the HR manager said, “This company will help you overcome your weaknesses by thrusting you into different kinds of situations. We will help you grow to become a completely different person.”

Here is the thing. There’s nothing wrong with “overcoming your weaknesses“. But to turn me into a “completely different person,” that’s something else.

Back then I didn’t realize the repercussions of that statement. Now that I’ve got years of experience as a sales manager, I know better than to try and change my sales reps into something they’re not.

My sales reps are themselves. They are not their colleagues. They are not their friends. They are not me. (more…)

One thing’s for sure: Cork Walgreen REALLY knew how to sell.

In one of our previous posts, we talked about how Walgreen’s Drugstores figured out how to sell more stuff and become one of the top-performing stocks in the last forty years in the process, beating Intel, GE and Cisco! Their formula for success was simple: have the best, most convenient drugstores, with a high profit per customer visit. A simple formula, no doubt and that‘s the formula for creating the single most successful company in terms of market return in the past forty years.

What  Walgreens did is what you as a sales manager must do as well. If you are to fully distinguish yourself from the competition just like Cork Walgreen, then you’ll need to think about what you can be the best in the world at – and then funnel all your energies into pursuing that one thing. Figure out what one thing you do better than anyone else and teach that one thing to your salespeople over and over and over again. (more…)