How to “Spell” Sales Management Coaching

When my kids ask me how to spell a word for their homework, I don’t tell them.

When they were younger, I would just tell them, eager to show them how smart I was because I could spell the word “guarantee” without looking it up in the dictionary.

But now, I never tell them.

They used to then go to their mom and ask her, but although she used to do what I once did and just outright tell them, she now does what I do. She doesn’t answer either.

Sure, they didn’t like it at first.  In fact, they never liked it and now that I think of it they still don’t like it.

But now they don’t ask me how to spell words nearly as much as they once did. They just wanted the answer, they wanted the easy way out. They didn’t want to have to go through the trouble of THINKING.

No, we don’t Continue reading

7 Killer Tips: How to Get Your Salespeople to Sell More Effectively

very happy salespersonOne thing’s for sure: Cork Walgreen REALLY knew how to sell.

In one of our previous posts, we talked about how Walgreen’s Drugstores figured out how to sell more stuff and become one of the top-performing stocks in the last forty years in the process, beating Intel, GE and Cisco! Their formula for success was simple: have the best, most convenient drugstores, with a high profit per customer visit. A simple formula, no doubt and that‘s the formula for creating the single most successful company in terms of market return in the past forty years.

What  Walgreens did is what you as a sales manager must do as well. If you are to fully distinguish yourself from the competition just like Cork Walgreen, then you’ll need to think about what you can be the best in the world at – and then funnel all your energies into pursuing that one thing. Figure out what one thing you do better than anyone else and teach that one thing to your salespeople over and over and over again. Continue reading