I have a very close friend who is an incredibly successful internet entrepreneur.

Despite the fact that he toils in a highly competitive and cut-throat market, he has achieved an unprecedented level of success his peers could only dream of.

Last month, he made an enormous mistake. It was actually a catastrophic mistake. He was doing a project for one of his clients and documenting its success on his blog and he took his eye off the ball and just plain screwed up.

Instead of hiding from it, burying it, never mentioning it, he did the exact opposite of what most people would do:

He discussed it openly on his blog for his thousands of readers to see.

Curious about this decision to publicly “come clean”, I asked him why.

His answer: Continue reading →