Wouldn’t your sales managers love to get more done and make more money with less effort?

That all sounds great, you might say…but how do YOU actually do it?

You simply apply the 80/20 rule.

For those of you who may not know, a little history lesson first is in order…

The 80/20 rule—or the Pareto Principle, named after the Italian economist Vilfredo Pareto—states that 80% of effects is the result of 20% of the causes. For you this simply means that 80% of your sales will come from, roughly, only 20% of your sales people.

But when a sales manager applies the 80/20 rule, he can simply get more done in less time by simplifying and throwing out the time-wasters that just don’t matter.

Before we tell you how to do it, let’s first prepare you first for some eventual consequences. Continue reading →