I used to work for a company that tried to change me into someone I just was not. In an interview, the HR manager said, “This company will help you overcome your weaknesses by thrusting you into different kinds of situations. We will help you grow to become a completely different person.”

Here is the thing. There’s nothing wrong with “overcoming your weaknesses“. But to turn me into a “completely different person,” that’s something else.

Back then I didn’t realize the repercussions of that statement. Now that I’ve got years of experience as a sales manager, I know better than to try and change my sales reps into something they’re not.

My sales reps are themselves. They are not their colleagues. They are not their friends. They are not me. (more…)

There are two kinds of sales managers. The first one, a more focused type, concentrates on improving his sales reps’ strengths while downplaying their weaknesses. The second type of sales manager is one who shapes his sales reps to become all around regular jack-of-all-trades.

Which sales manager is more effective? 

Imagine a clear glass ceiling over the heads of your salespeople. The height of the ceiling represents the amount of talent each salesperson possesses—some high, some low. The question is: can a person who lacks certain core talents for the job ever be successful in his or her line of work? The answer is NO.

Every person is unique, and therefore every salesperson is unique as well. And all this uniqueness add up to vastly different potentials. If you try to make them something they are not…its one of the worst things you could do as a sales manager. (more…)

A sales manager has to be popular – in fact, he has to be so popular that he needs to be even more popular than Howard Stern.

You need to be cooler than Opie and Anthony, Rush Limbaugh (pick your radio personality here) as well as all the other ones out there together.

Why? Because being on your sales reps “pre-sets” on their own personal radio stations is absolutely essential to your crusade in getting to know your sales people so you could effectively communicate with them and expect better sales performance.

But here is the thing. Did you know there’s only one radio station your sales people tune in to all day long every day of the week…and that station is WIFM. (You might say WIIFM, but let’s not get too technical here). (more…)

The Law of Reciprocity states, “If you do something nice for someone, human nature dictates that the recipient will feel compelled to do something nice for you in return.”

The philosopher Confucius simplified it when he said, “Do unto others what you want others to do unto you.” This second definition is very important.

Selling is a two-way relationship. The same applies to managing a sales team. If the team wants to be able to grow beyond what it started out with, it needs to surrender under the guidance of its sales manager. If the sales manager wants to earn the respect of the team, he needs to work hard and earn his sales people’s trust one brick at a time.

I know this much is true: that the Law of Reciprocity is essential to a career in sales. (more…)

The best, high-performing sales managers observe their salespeople.

They notice that there are certain core talents each individual has. They make mental notes of their salespeople’s strengths as well as their weaknesses. They know that they can leverage their talents as a launching point to coax even greater performance out of their salespeople.

For example, lets compare two top performing salespeople, both having achieved the highest sales awards in their companies with great track records of success. (more…)