How To Use “Confrontation” To Turn Around Sales Underperformers
Wednesday, April 7th, 2010
Avoiding conflict is the key to good sales management. Or is it?
Like I said in an earlier sales training post, the top-performing sales manager spends the majority of his time encouraging his reps…unlike most sales managers who constantly break their reps down through criticism, criticism and more criticism.
This paints a nice, rosy picture…doesn’t it?
When it comes to an underperforming sales rep though – forget encouragement. The time for that has passed.
The sales manager now must become the confrontationalist. Sales performance stinks – and the sales manager needs to take action now!
Rule #2: Confrontation is Good. (more…)

A sales manager REALLY must understand one thing about underperformers: there are many different reasons why people perform below standards.